Digital/Editorial Marketing Lead

xpatjobs       |    Location:Melbourne       |    Country:Australia

In-house role Inner East Melbourne location $70K - $90K Package If you''re a motivated self-starter and looking to join an in-house Marketing and Sales team as the Digital/Editorial Marketing Lead then this is the role for you! The role: Build and manage rich content including blog posts, reports, infographics Grow new leads, by converting site traffic through calls-to-action, landing pages and lead generation content Develops and executes the digital campaigns, including all EDM campaigns Drive customer engagement through CRM and associated automated marketing platforms generating and reporting on both MQL (Marketing qualified) and SQL (sales Qualified) lead volumes Analysing CRM data to optimise strategy and performances Providing monthly reporting, analytics and recommendations to management Contributing to designing and implementing the digital/PR/marketing strategy Lead the development of the strategy to acquire, retain and engage SME clients You: 5+ years experience in marketing professional services (consulting, B2B, HR sector) within a small to medium organisation Self started with a positive and respectful team attitude Confidence in digital/editorial and strategy Ability to work autonomously