Manager Digital Communications

BetterCareersGuide       |    Location:Erlanger KY       |    Country:United States

Job Description Responsible for developing the voice for all aspects of St. Elizabeth?s online presence by acting as the lead administrator to all digital owned assets - the website, mobile app, mobile website and social channels. This position also manages the digital marketing toolkit including helping to develop a deeper understanding of digital/shopping behaviors in healthcare. This position will be counted on as a digital thought leader within organization partnering closely with IT to pioneer digital technologies as a strategic advantage for innovating at St. Elizabeth. Other key duties as it relates to on-line presence include: Overseeing CRM and all consumer insights that can be obtained online; developing and delivering digitally-driven paid media; identifying new content opportunities and ways to repurpose existing content throughout all channels; developing a comprehensive content management system; implementing changes to digital layout and content based on usability testing and analytics. The position also participates in continuous quality improvement and compliance with all accreditation and regulatory requirements, while supporting the mission, vision, values, and strategic objectives of the healthcare system. Demonstrate respect, dignity, kindness and empathy in each encounter with all patients, families, visitors and other employees regardless of cultural background. Job Duties Sets the strategy for St. Elizabeth?s (SEH and SEP) online presence: social media, stelizabeth.com, SEH mobile app, and SEH mobile website and other sites. Partner closely with other department leaders to build a comprehensive content plan/calendar and reaching/leveraging key influencers online. Creates an integrated plan to test and learn across new and emerging technology and consumer-engagement platforms. This includes continually ?bringing the outside in?, creating a system for learning what?s best-in-class in digital and ensuring capabilities are strong among the Marketing, Communications and PR department teams. Lead internal web, digital content and media and social team to drive paid, earned and owned value for St. Elizabeth - including but not limited, to comprehensive ownership of all digital paid media (display, video, SEM, social); enhancing quality score/SEO across key terms and service lines; social/online reputation; strategies to win on engagement; virality; and, fan/like growth. Provide direction/expertise around generating exciting, edgy, breakthrough content that gets attention in the ?Digisphere?. This includes editorial content for bloggers, content for the website, and web videos. Maintain and own a digital tool kit for the system. Lead CRM, marketing automation and related capabilities through partnership with the marketing and communications teams, information system function and external agency partners. Oversee the CRM platform and technology and maintain all policies and procedures around appropriate usage. Generate lead traffic and the back-end flow for managing acquisition and loyalty especially those who engage with SEH/SEP paid/owned/earned assets and media. In partnership with marketing and related teams, build/implement a seamless traffic flow of content for prospective patients, volunteers, donors and associates (including a CMS). All this needs to be carefully developed as a part of a prospect?s journey on-line and using digital as an insight to their behavior. This includes bringing together a cohesive story around the voice of the consumer through insights gleaned from online behavior. In collaboration with IT and other organizational leaders, ensure St. Elizabeth is leading edge in the digital space. Help forecast trends, growth and opportunity areas for where to play/how to win choices as it relates to better and more innovative patient care and being the best place to work and volunteer. Creates and maintains operational budgets. Handles day-to-day operations of all system web sites/online presences, including development of maintenance procedures necessary for accuracy, back-up, internal policies, security and responsiveness. Liaise/leads numerous key vendors and web team to ensure brand consistency. Manage content distribution policies and procedures for online channels and ensure content/c