Responsibilities The Coordinator II Digital Media and Analytics will be responsible for leading and managing all aspects of paid digital media and relationship with digital media planning and management partner(s)working on behalf of St. Elizabeth.
The Coordinator Digital Media and Analytics position should understand how to leverage digital media (and all other aspects of media and media strategy) for a brand, be comfortable with new technologies and trends, and foster favorable and effective relationships with digital media partners. This person owns and leads digital media strategy, owns the relationship with our digital media partner, determines deployment of digital media, monitors performance and budget utilization for all digital media types including digital display, PPC search, programmatic audio, programmatic video and paid social for all of St. Elizabeth?s owned social media channels. This person will also work with others in the digital department to train, instruct, guide and coach on best practices in digital paid media. The right candidate will demonstrate media expertise with excellent writing skills, time management, collaboration, critical thinking, and an eye for real-time trends that help elevate St. Elizabeth?s presence in the paid digital media space.
The Coordinator I work supports the strategic goals of St. Elizabeth, creating credible and effective digital media and paid social media avenues that positively impact the attitudes and behavior of associates, physicians, community and other target audiences.
Demonstrate respect, dignity, kindness and empathy in each encounter with all patients, families, visitors and other employees regardless of cultural background.
List the minimum knowledge and skills required to begin working in this position and the additional knowledge and skills that are desirable, but not essential.
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